Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
As many of you may know, we just had the Winter Olympics, and the US women's hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don't know the story, here's the cliff notes version. In 1980, the US men's hockey team beat the Russians. Now, that may not sound like a big deal, … [Read more...] about [Video] Flip It! Your Success: Are You Taking it For Granted?
The Secret to Your Success Is in Your Blind Spots. Michele PW flies solo on this episode of Love-Based Money, where she talks about those sneaky blocks to your success. Recently, she updated her main website—MichelePW.com—that showcases her Love-Based Copy and Marketing Company. The rebrand was way overdue. The site itself was very old. She had done a minor touchup a few … [Read more...] about Episode 72 – Sneaky Blocks to Your Success
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
Creating an Abundant Lifestyle. In this episode, Michele interviews Emily Utter, a “loving butt-kicker” business coach for coaches and healers who believes that making money and having the freedom to live the life of your dreams should go hand in hand. Emily is known as the Adventurous Entrepreneur because she works with clients to create an abundant lifestyle – one with plenty … [Read more...] about Episode 71 – Emily Utter on Love-Based Money with Michele PW
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
If you're ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called "Not Happy with Your Marketing Results? Maybe You Haven't Picked the RIGHT Marketing Tactic for You" where I make the case that you should only start a new … [Read more...] about [Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business
Discover Your Superpowers and Live the Life You Want. In this episode, Michele interviews Tonya Dawn Recla, founder and executive director of Super Power Experts, — a business dedicated to helping people find and use their Super Powers (aka evolved consciousness) to create a multi-dimensional existence and master the human experience. She guides her clients to stop operating … [Read more...] about Episode 70 – Tonya Dawn Recla on Love-Based Money with Michele PW
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?