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business building

5 Hot Ways to Market Your Book (and Your Biz) in 2020

December 20, 2019 by Michele PW Leave a Comment

I’m a strong believer that a nonfiction book can solve ALL your business marketing problems. A published book can do so much for you: boost your visibility and credibility, grow your subscriber list, attract paying customers and clients into your business, and build your influence. But, even more than that, leading with your book in your marketing efforts can be one of … [Read more...] about 5 Hot Ways to Market Your Book (and Your Biz) in 2020

Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks

July 10, 2019 by Michele PW Leave a Comment

Mindset blocks (blocks around money, success, sales … you name it) absolutely can keep you from growing your business. That is, unless you have tools to overcome them. Lucky for you, that’s what I’m sharing today. Without further ado … 1. Affirmations Like so many things in life, while some people swear by affirmations, others swear they don't work. My … [Read more...] about Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks

3 Secrets I Learned From My Grandpa About Business Success

May 7, 2019 by Michele PW Leave a Comment

My Grandpa, who passed away a few years ago at 96 years old, was quite a character. Along with being a successful entrepreneur (he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years ago), he also had an incredible sense of humor.  He just loved going against the grain. I learned so much from him, over the years, and as a tribute to his memory, I’m … [Read more...] about 3 Secrets I Learned From My Grandpa About Business Success

Why Following a Proven Business Model Could Put You Out of Business

April 10, 2019 by Michele PW 1 Comment

It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business

[Video] Flip It! The Real Reason Why Art is Important

September 18, 2018 by Michele PW Leave a Comment

When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important

[Video] Flip It! Why a Plan B Could Be Keeping You Small

September 4, 2018 by Michele PW Leave a Comment

Years ago, I heard Catherine Ryan Hyde speak at a writer's event. Catherine is the author of the book Pay It Forward, which was made into a movie starring Kevin Spacey. There was one thing she said that always stuck with me, although it was only recently that I finally fully understood it. When she decided she was going to pursue a career as a fiction writer, her mother … [Read more...] about [Video] Flip It! Why a Plan B Could Be Keeping You Small

[Video] Flip It! Why There’s a Breakdown Before the Breakthrough

August 14, 2018 by Michele PW Leave a Comment

Have you ever decided you were ready for a big breakthrough and, instead, found yourself in the middle of a big breakdown? Maybe it looks like this. You've decided. You're finally starting your business or writing your book or launching that new program. You've been getting signs from the Universe that this IS the step to take in order to have that massive breakthrough. … [Read more...] about [Video] Flip It! Why There’s a Breakdown Before the Breakthrough

[Video] Flip It! Why You Can’t Rush Transformation Step 5

July 31, 2018 by Michele PW Leave a Comment

This is the fifth step of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. Step 4 is to feel all the emotions … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 5

[Video] Flip It! Why You Can’t Rush Transformation Step 4

July 9, 2018 by Michele PW Leave a Comment

This is the fourth of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. So, what's the fourth step? Feel the … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 4

Success Tip: What Waitressing Taught Me about Mental Toughness

July 2, 2018 by Michele PW Leave a Comment

When I was a senior in high school, I had a job working as a waitress at a senior care/assisted living facility. The residents would come to the dining room, and we would serve them a four-course meal—salad, choice of soup or juice, choice of one of two entrees, and dessert. They all came in at once, which is why we had to be fairly fast during the 90-minutes we had to serve … [Read more...] about Success Tip: What Waitressing Taught Me about Mental Toughness

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