Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
Great ideas often happen when two or more other ideas collide to form something completely new. Think of those old chemistry movies we used to watch in school. Atoms floating around everywhere when two collide and bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or, maybe it just fizzled out, and nothing happened. Well, a similar … [Read more...] about Need a Great Idea? Feed Your Brain!
While it's true there is never a bad time to get creative with your marketing, I would argue that it's even more important to do so right now. How important? It's so important I'll give you not 1, not 2 but 7 reasons. Let's get started. 1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when … [Read more...] about 7 Reasons to Get Creative with Your Marketing RIGHT Now
I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?
Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Let's start with a basic truth. Everyone is creative. Yes, even you. Even if you don't think you are. Creativity manifests itself in many different ways, not just by painting a picture or writing a story, which is why I guarantee you have seeds of creativity in you. Now, if you're an entrepreneur, you likely know you're creative because every day you're probably … [Read more...] about [Video] Flip It! Why Embracing Your Inner Artist Could be the Key to Your Success
You've likely heard the statement -- do what you love and the money will follow. But is it true? Well, yes and no. On one hand, when you do what you love, you're likely passionate about it as well. Which usually means, you're also spending a lot of time working on it. And typically the more time you're spending at something, the more likely you'll be successful at … [Read more...] about [Video] Flip It! If You Do What You Love, Will the Money Follow?
For years, I had a secret. And that secret was -- I was obsessed around getting myself to stop procrastinating. Now, from the outside, it certainly LOOKED like I was getting a lot done. Multiple 6-figure business, nonfiction books published, fiction books published. But, inside it was a constant struggle. I would set aside time to work on my book projects or my blog … [Read more...] about [Video] Flip It! How Do I Stop Procrastinating?
Raise your hand if you started your business because you wanted freedom. Maybe it's time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose. Now, raise your hand if what you ended up with is the exact opposite of freedom. Maybe you feel like your business has taken over your life. You never have time … [Read more...] about 3 Keys to Creating More Freedom in Your Business