Let’s start with a basic truth. Everyone is creative.
Yes, even you. Even if you don’t think you are.
Creativity manifests itself in many different ways, not just by painting a picture or writing a story, which is why I guarantee you have seeds of creativity in you.
Now, if you’re an entrepreneur, you likely know you’re creative because every day you’re probably bombarded with way too many ideas than you know what to do with.
But, even beyond that, I’ve met multiple entrepreneurs who also have what I would consider artistic passions.
They paint. They write. They design jewelry. They sing or play an instrument. They write songs. They dance. They act.
Maybe they even really, really love their artist side. Even more than their businesses. (Although most of them would never admit it out loud.)
But, they’re entrepreneurs. They have responsibilities. Maybe they even have a family. They have obligations.
They can’t be wasting time on their artistic pursuits. Especially if they can’t figure out how to build a business or pay the bills around it.
So, they bury their creative desires. They ignore them. They starve them.
I know all about this because for years I did it myself with my fiction.
You see, more than a decade ago, when I wrote my first two novels, I tried to balance my fiction writing with my fledging copywriting business.
It didn’t work. In fact, I found it extremely painful switching back and forth between writing fiction and marketing.
So, when a big publisher didn’t offer me a contract for my novels, I stopped writing fiction.
It was easier. Or, at least, that’s what I told myself at the time. This way I didn’t have the pain of switching between writing fiction and writing copy.
But, as the years went by and I moved further and further away from my fiction dreams, I was experiencing a different type of pain.
I didn’t recognize it at the time, but I can see what was happening now. I was denying myself from expressing a key part of my identity.
This pain manifested itself as frequent burn outs, feelings of overwhelm and anxiety, and an inability to focus and concentrate.
Eventually, after my mother died, I found a way to embrace my fiction identity and I started writing novels again. I’m sharing more about that journey on my fiction blog if you’re interested in checking it out.
And the best part of me going back to writing fiction? Now that I’m celebrating and embracing all aspects of my identity, my overwhelm, anxiety and burn outs have gone way.
Plus, I now have lots of energy and focus to balance ALL sides of myself — the fiction writing side and the copywriter side.
So, if you recognize yourself, if you’ve been denying your own inner artist because it didn’t feel practical or that you could make a living with it, I’d love to encourage you to take a second look at that. You may find that embracing your inner artist is precisely what you need to do to take your business to the next level.
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)
If you liked this episode, you may also like my “Love-Based Goals” book.