If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
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[Video] The Story Behind the Story — “Love-Based Copywriting Method”
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
[Video] Flip It: Can Flipping Your Perspective Get You Everything You Want?
Is your perspective (i.e. how you perceive things) keeping you stuck? That's the question my new Web TV show "Flip It!" explores. But first, what does this mean exactly? Well, in a lot of cases, we get stuck in our own beliefs or stories and can't move forward. So, for instance, some examples of beliefs or stories that hold us back could be something like "I'm terrible … [Read more...] about [Video] Flip It: Can Flipping Your Perspective Get You Everything You Want?
6 Signs You’re Attracting Money in a Fear-Based Way – and How to Attract It in a Love-Based Way (That Feels GOOD!), Instead
In my last blog post, What Does "Love-Based Money" Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?), I explained the difference between love-based money and fear-based money and how you can use the love-based/fear-based concept to attract money. Today, I want to dig into this a little deeper. How do you actually know if you're … [Read more...] about 6 Signs You’re Attracting Money in a Fear-Based Way – and How to Attract It in a Love-Based Way (That Feels GOOD!), Instead
What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)
In order to help us attract money along with understanding what love-based money actually means, it would probably help to understand the difference between love-based versus fear-based (this post explains it). Once you understand that difference, the next step is to dig in and explain how the love-based/fear-based concept relates to money. To start, without a doubt, the … [Read more...] about What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)