As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting a … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy … [Read more...] about 3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Building a love-based business is a unique endeavor. It's not like building just any business. When you're consciously building a business into one you love, and that loves you back, there's one really important thing to consider: in order to have a business you love, it's essential to have clients you love (rather than just marketing to a general target market). Those … [Read more...] about 3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business