Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
long term marketing
[Video] Flip It! Where is the Magic Website Traffic Bullet?
How many of you are secretly looking for the website traffic button? I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is. It's Facebook ads! No, it's Instagram! Pinterest is the missing secret. Maybe you should post videos or do a podcast. No, … [Read more...] about [Video] Flip It! Where is the Magic Website Traffic Bullet?
[Video] Flip It! Are You Using the Wrong Marketing Strategy?
If you're not seeing the success you want to be seeing in your business, it's very possible it's because you're using the wrong marketing strategy . Let me explain: There are two types of marketing strategies -- long-term and short-term. Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the … [Read more...] about [Video] Flip It! Are You Using the Wrong Marketing Strategy?