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[Video] Flip It! Are You Trading Your Success For Safety?

[Video] Flip It! Are You Trading Your Success For Safety?

There’s nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams.

I started this conversation on this episode of Flip It! called “A Simple Marketing Exercise That Could Transform Your Business.” There, I talk about committing to consistently taking action on one marketing tactic for a year and see what demons and triggers come up for you.

Chances are, your head will be full of excuses about why you can’t possibly do that, plus your fear-based emotions will likely raise their ugly heads so you’ll feel like absolute crap.

And, if that wasn’t enough, you may find other things happening to sabotage you, such as family dramas suddenly increasing or maybe you end up sick or so overwhelmed and stressed you’re not able to get much done.

The reason why all of that happens is because your brain, both your ego and your subconscious, are trying to keep you safe.

Not happy. Safe.

You see, if you are taking frequent and consistent marketing action, I don’t care what marketing action that is, but if that’s what you’re doing, something will change.

It could be a huge change. Or it could be something smaller.

But, your business and life WILL shift.

And, change can mean danger.

Right now, you’re safe. Relatively speaking. Clearly, something could happen that’s out of the blue and completely unexpected, but barring that, you’re safe.

And, if you stay in your comfort zone, you will likely stay relatively safe.

Your ego and subconscious have done their job.

But, just because you’re safe, doesn’t mean you’re happy. It also doesn’t mean you’re successful.

So, if you want to become more successful than you are right now, you have to get outside your comfort zone. You have to do things differently.

You have to take risks.

And, you’re likely going to feel awful while it’s happening. Your inner critic is going to criticize you and all sorts of uncomfortable emotions such as fear, anger, resentment, guilt, shame and even grief, will be triggered.

Your job is to both feel your emotions and not listen to your inner critic.

And, keep moving forward.

Because, if you stop, you’re choosing safety. That’s what your ego and your subconscious want. They want you to stop so you stay safe.

They’re not trying to make you feel bad because they’re being mean or they’re evil or something. They’re doing it because they have your best interests in mind. They want you to be safe! What more could you possibly want?

But, if you push through, that’s the place where all your dreams live.

The best part? Your subconscious and your ego WILL adjust and eventually even success will become your new comfort level.

Until you’re ready to move to the next level of success, that is.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book and my “Love-Based Money and Mindset” book.

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

[Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business

If you’re ready to transform your business, this simple marketing exercise may help.

But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called “Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You” where I make the case that you should only start a new marketing tactic if you commit to two things:

  1. You will consistently and frequently use it — and by consistently and frequently, I mean a minimum of once a week. (So, for instance, if you decide to start a blog, you commit to posting a minimum of one blog post a week.)
  2. You stick with this strategy for at least one year.

Now, the point of this marketing exercise isn’t to lock you into something you absolutely can’t stand. Clearly there are circumstances where stopping a marketing tactic or strategy is warranted. For instance, if you’re spending a ton of money on Facebook ads and getting zero return and are quickly going broke, yeah, you may want to reconsider.

But, what if you took option of quitting off the table? What if you decided no matter what, you were committing to this particular marketing tactic for one year? What if it was acceptable to tweak the strategy to improve your results, but you couldn’t quit for at least a year?

How does that feel?

Does it make you more cautious? For instance, maybe rather than jumping into this week’s hot new can’t-miss marketing strategy, you pause and consider if it’s something you actually can commit to frequently doing for at least a year?

Does it make you want to research the marketing tactic more? To see if it is a good fit for you and your specific business?

Does it make you not want to do any marketing at all? Because it’s way too scary to commit for a year?

Are you busy listing excuses in your head how this “wouldn’t work for you?” After all, you’re a creative soul! You can’t possibly commit to doing something for a year. You might get bored and uninspired and then your marketing would suck. No, you need to keep your options open. Besides, you’re busy. What if it takes more time and energy than you have? What if your kids get sick or something happens in your personal life? Or what if you realize you need a team and you can’t afford one?

Or, maybe, maybe, what’s coming up is something deeper and darker. Maybe you’ve failed before and you don’t want to set yourself up for failure again. Or maybe you don’t want to make that commitment to yourself because you have a history of breaking commitments and promises to yourself in the past and you don’t want to do it again.

Ouch.

Okay, so let me circle back to the point of this exercise, which actually isn’t to convince you to commit to regularly and frequently using a marketing tactic for a year. Yes, I do happen to believe that’s the best way to get results with your marketing, but that’s not the point.

The point is to see what comes up for you. Because, whatever you’re telling yourself right now and however you’re resisting is likely the reason you’re not as successful as you could be.

And, if you decide you’re ready to break this nasty little mindset block so you can step into your greatness, I invite you to actually commit to a marketing tactic for a year. And then do it. And see what comes up for you and what tries to stop you.

What I’m suggesting isn’t easy. But, if you choose to do it, it could end up being your biggest breakthrough yet.

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book and my “Love-Based Money and Mindset” book.