There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
If you're ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called "Not Happy with Your Marketing Results? Maybe You Haven't Picked the RIGHT Marketing Tactic for You" where I make the case that you should only start a new … [Read more...] about [Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
Why Success Is Never a Straight Line. In this episode of Love-Based Money, Michele PW flies solo to share her recent experience in creating a successful marketing strategy. You can read more about the actual strategy here, but in a nutshell, she started a brand-new blog from scratch, and it took about a year to really start getting some traction. However, looking back, … [Read more...] about Episode 68 – The Messy Side of Success
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
Along with creating new goals and resolutions, it's also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success. And, I'm not going to sugar coat it; 2017 was a little rough, and it could get rougher. BUT, as always, there is opportunity as well, … [Read more...] about 7 Hot Predictions for Business Success in 2018
Take Your Business (and Your Life) to the Next Level. In this episode, Michele interviews Michelle Van Otten. Michelle talks about the incredible power of the mind when it comes to the decisions we make in our lives, and how mindset can be a catalyst for transformation. Michelle experienced this firsthand when she changed her own mindset about herself and her place in the … [Read more...] about Episode 58 – Michelle Van Otten on Love-Based Money with Michele PW