I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)
Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
Imagine you’re a romance writer who has dialed in your Facebook ads so well, you’re making GREAT money from your $5K monthly ad budget. All is humming along nicely until … You wake up one morning and Facebook has cancelled your ad account. Their only reason? They don’t agree with your “business model.” Their decision is “final.” No appeal option. Your full-time job … [Read more...] about Love-Based Thoughts: Are Your Marketing Eggs All in One Basket?
Welcome to a new column designed to inspire you to think! What? Are you saying you DO think? Are you sure about that? ;) All kidding aside, this isn’t a knock. The truth is, our lives are super busy, and most of the time, we’re just trying to hang on and make it through each day in one piece. (Right?) So finding time to pause and just think (versus simply … [Read more...] about Welcome to Love-Based Thoughts
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Over the years, one of the biggest things I've seen trip up entrepreneurs (especially conscious, heart-centered, spiritual, love-based ones) is knowing how much to charge for your products and services. The struggle between trying to earn a solid income with how comfortable YOU are owning your own value is huge. So, that's why I asked my friend Ali Shanti (you may also know her … [Read more...] about Stop Trying to Charge What You’re Worth and What to Do Instead