Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
Note from Michele: This is a guest article from Shawn Driscoll, who just joined the Love-Based Business family with "Love-Based Business Models." One of the keys to having a business you love is having a business you feel aligned with, and that all starts with your business model. But, how do you choose the right business model for you, especially when there are so many best … [Read more...] about [Best Business Models] Top 10 Signs That It’s Time to Shift Your Business Model
Note from Michele: This is a guest post by Shawn Driscoll, the author of "Love-Based Business Models: A Simple System for Building a Business You Love" and I'm excited to introduce her powerful, life-changing work to you. This post is a great place to get started if one of your goals is to own a thriving business. She walks you through the main keys to building a business you … [Read more...] about How to Have a Thriving Business: Keys to Building a Business You Love
When I first started researching the habits of successful people, one of the biggest things that jumped out at me was how different they all were. And this was especially true with how they began their day. Some swore by exercising. Some by meditation. Some spent an hour reading a variety of newspapers. Some avoided the news like a plague. There was really no rhyme or … [Read more...] about [Video] Flip It! How Successful People Start Their Day
For years, the first thing I would do in the morning was read my email. Before coffee. (And trust me, I REALLY like my coffee.) Sometimes even before letting my dogs outside. It was bad. Now, at the time, I did have friends who encouraged me to stop that practice. Successful people don't start their day in their inbox, and as I constantly was saying I wanted to be more … [Read more...] about [Video] Flip It! Stop Checking Email First Thing in the Morning
Strategies That WORK to Make Your Business a Success. In this episode, Michele interviews Kathleen Gage, CEO of Power Up for Profits, a business that helps clients build up their business. For more than 25 years, Kathleen has worked with business owners to improve their visibility – and now, she primarily focuses on working with experts who want to improve the quality of their … [Read more...] about Episode 76 – Kathleen Gage on Love-Based Money with Michele PW
It’s All About Alignment. In this episode, Michele interviews Beth Grant, creator of Truth & Consciousness—a business dedicated to helping service providers get their souls, lives, and businesses aligned. After decades in the corporate world and a plentiful flow of funds, Beth decided to take the plunge into entrepreneurship. Here, Beth shares her fascinating story of … [Read more...] about Episode 75 – Beth Grant on Love-Based Money with Michele PW
Before I dive into walking you though how to build a business around multiple passions, I thought I'd back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it's a lot of work. You see, while in some … [Read more...] about [Video] Flip It! How Do You Build a Business Around Multiple Passions?
Reclaim Your Femininity and Find Your Path to Success. In this episode, Michele interviews Sierra Sullivan, creator of LifeStylized—a business dedicated to supporting women and couples in awakening their highest potential to create powerful evolutions in life, love, and spirituality. A coach who focuses mostly on “profound reclamation work for women; specifically, around pussy … [Read more...] about Episode 74 – Sierra Sullivan on Love-Based Money with Michele PW
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary