When I say “love-based business,” I’m not talking about a business based on dating or relationships or (ahem) something else. What I’m referring to is a biz you’ve built on a foundation of love-based emotions, versus a foundation of fear-based emotions. (There are two categories of emotions, love and fear, and all emotions fit under one of those categories.)
Having a love-based biz means you have a business you love, and that loves you back. So, what does that mean?
Okay, let’s start with what it means to have a biz you love. At the very least, you should enjoy working in it. You don’t necessarily need to be passionate about everything you do or love it every second (which isn’t terribly realistic), but the idea of jumping out of bed and getting to work should feel closer to joy than dread.
It also helps if your biz is aligned with your life goals — in other words, if you’re inspired to make a difference in the world, you would likely feel more excited about your business if it too was designed to make a difference in the world.
And, when you have a business that loves you back, that’s when your business not only financially supports the lifestyle you desire, but it also allows you the time and freedom to live that lifestyle.
I also believe that having a business you love and that loves you back is open to you regardless if you’re just starting out, or if you’ve had it for years. In other words, if you feel like you’ve “lost that loving feeling” with your biz, you absolutely can get it back.
If you want to know more, I wrote a free book, “How to Start a Business You Love AND That Loves You Back.” Here’s where you can grab your copy.