I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
Why Success Is Never a Straight Line. In this episode of Love-Based Money, Michele PW flies solo to share her recent experience in creating a successful marketing strategy. You can read more about the actual strategy here, but in a nutshell, she started a brand-new blog from scratch, and it took about a year to really start getting some traction. However, looking back, … [Read more...] about Episode 68 – The Messy Side of Success
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
Ditch the Hustle and the Sacrifice (and Make MORE Money Doing LESS!) In this episode, Michele interviews Amanda Goldman-Petri, marketing coach for entrepreneurs and owner of Market Like a Nerd. Amanda is a successful businesswoman who scrapped one fruitful business (that worked her almost to death) and starting another (that required far less work and resulted in much more … [Read more...] about Episode 52 – Amanda Goldman-Petri on Love-Based Money with Michele PW
Michele flies solo in this episode where she shares some of the top lessons she learned at the New Media Summit, an event in San Diego that covered all things podcasting. But, first, why is she talking about podcasting on Love-Based Money? Well, because podcasting is a marketing tactic, which means it pushes all kinds of buttons, including a fear of visibility, fear of … [Read more...] about Episode 50 – Special Edition: Is Podcasting the Right Love-Based Marketing Strategy for You?
Ignite Your Social Media Presence Organically and Start a Movement. In this episode, Michele interviews Paul Zelizer, highly-esteemed business and marketing coach who focuses on the needs of conscious entrepreneurs and social impact businesses. He is also the Founder of Awarepreneurs (a hugely-successful podcast). In this episode, Paul shares the story of how, after earning a … [Read more...] about Episode 48 – Paul Zelizer on Love-Based Money with Michele PW