I’m going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There’s really no way I could possibly cover all the different strategies and tactics out there.
Which is why I’m only going to cover one big secret.
And the best part about this big secret? It requires no fancy software, no complicated systems, no huge team, no big budgets … or really any budget.
It’s simple and anyone can do it to get clients, no matter if you just started your business yesterday or if you’re a seasoned pro who has owned their business for twenty years.
Want to know what it is?
Here it is: consistency.
Yes, I know it’s not as sexy as running a Facebook tripwire campaign or starting your own television show. But, really, when all the smoke of the cool tactics clears, what’s left is dependable, but boring, consistency.
You’ve likely heard the adage that it takes an average of 7 follow ups before your customers or clients will say yes to your offers. (Some experts have said that’s too low and it actually takes a lot more “touches” to get clients.)
People need time to get to know you, to see your content, to read your marketing materials, and decide if what you’re offering is right for them.
But, even more than that, your potential customers and clients ARE watching you. They’re watching if you keep your word, if you show up when you said you would, if you finish what you started.
They want to make sure if they say yes to you, you’ll deliver what you promised.
And consistency is a big part of that.
It really doesn’t matter what you strategy you pick to get more clients — Facebook ads, blogs, podcasts, something else. But, whatever you pick, use it consistently.
Now, you may be pooh-poohing this right now — oh this is just too easy. Being consistent, bah. I need to know if I should be posting videos on YouTube or doing Facebook Lives.
But, here’s the thing. The internet is changing so fast that what’s hot today won’t be so hot tomorrow. But if you’re consistently showing up — especially when most other people aren’t — that’s going to make a bigger difference then whatever marketing strategy you pick.
Still think this is just too easy and basic? Well, I have a few more points that may flip your perspective — watch below:
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)