Strategies That WORK to Make Your Business a Success. In this episode, Michele interviews Kathleen Gage, CEO of Power Up for Profits, a business that helps clients build up their business. For more than 25 years, Kathleen has worked with business owners to improve their visibility – and now, she primarily focuses on working with experts who want to improve the quality of their … [Read more...] about Episode 76 – Kathleen Gage on Love-Based Money with Michele PW
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Before I dive into walking you though how to build a business around multiple passions, I thought I'd back up a step and talk about whether or not this is even a good idea. Conventional wisdom says no. Never build a business around multiple passions. And for years, I, too, would also advise entrepreneurs not to do it, because it's a lot of work. You see, while in some … [Read more...] about [Video] Flip It! How Do You Build a Business Around Multiple Passions?
During the years when I was building my copywriting and marketing company, I almost never broke a commitment I made to another person, whether that person was a partner or client. Now, that didn't mean I wouldn't renegotiate commitments, I absolutely did that. But, one of my core values is integrity, and over the years I spent a lot of time and energy to live my life and run … [Read more...] about [Video] Flip It! Do You Break Commitments to Yourself?
As many of you may know, we just had the Winter Olympics, and the US women's hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don't know the story, here's the cliff notes version. In 1980, the US men's hockey team beat the Russians. Now, that may not sound like a big deal, … [Read more...] about [Video] Flip It! Your Success: Are You Taking it For Granted?
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
If you're ready to transform your business, this simple marketing exercise may help. But before I tell you what this marketing exercise is, let me share the inspiration behind it. Recently I wrote a blog post called "Not Happy with Your Marketing Results? Maybe You Haven't Picked the RIGHT Marketing Tactic for You" where I make the case that you should only start a new … [Read more...] about [Video] Flip It! A Simple Marketing Exercise that Could Transform Your Business
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What's not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let's talk about the ramifications if you succeed in having something go viral. For most people, they … [Read more...] about [Video] Flip It! How Can You Make Something Go Viral?
There's a surprising story in the beginning of the book The Power of Habit: Why We Do What We Do In Life and Business. Lisa's life was a train wreck. She couldn't hold down a job, drank too much, ate too much, smoked, and was in substantial debt. Then, one day, her husband told her he was leaving her for another woman. Initially, she spent four months crying, binge … [Read more...] about [Video] Flip It! Could Changing One Habit Change Your Life?
A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were "businesses" that relied on the product launch for their main source of income. These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering … [Read more...] about [Video] Flip It! Are You Building a Business Or Are You Just Making Money?
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?